In Germany it is called Yellow Strom, the company that is advertising as very cheap - at a high cost actually - they buy nuclear energy from the east of Europe.
Here is a short film, directed by Andy Morahan, that shows a family enjoying a day on a beach, filmed for posterity by the father. An ever-louder roar breaks the tranquillity...
The end includes a message for Toni Blair which should be switched instead to be addressed to all polititians.
Watch the video.